You see Alexa Chung, Rihanna, or that one influencer from your feed carrying an LV. That image is branded into your brain. Vuitton pays (or gifts) celebrities to carry their bags, but it’s a genius move.
Suddenly, you’re not buying a bag; you’re buying a slice of their cool. You’re buying Rihanna’s vibe—minus her bank account and her skincare routine.
