Carol Aebersold, Chanda Bell, and Christa Pitts. Three women, one minivan, and a whole lot of ambition. They took a old folk story, added a doll, and turned it into a $200 million industry. Not bad for a bedtime tale.
Next time you’re dangling that elf from a chandelier at midnight, remember: you’re participating in a masterclass of marketing founded by a mom who just wanted her kids to behave. And honestly? It kind of works. Until it doesn’t.
Now go move that elf before sunrise. Larry McFluffy is watching.
