If you’re after the biggest savings, aim for January or Black Friday. That’s when you get the dramatic discounts on big furniture. If you just want a £3 mug, any random Tuesday will do.
But here’s the secret sauce: don’t wait forever. If you see a duvet set you love and it’s already 30% off, grab it. Sales can be like buses—you miss one, and suddenly everything is full price and your cat has thrown up on the only clean blanket.
I once waited for a sale on a specific rug. It took eight months. By then, the rug was discontinued. I now live with a bare patch on my floor as a reminder. Learn from my shame, people.
