So, is it better than tap? Not really. Is it worse? Financially, yes. But it’s the story we tell ourselves. It’s the cold, crisp lie that we are purchasing a better version of a free thing.
Next time you twist that cap, just remember: you’re paying for the idea of water. And that’s hilarious. But also, don’t judge me when I grab one after a run. I’m a simple creature. I see a cold bottle. I open it. I nod. And the cycle continues.
