The TV side is where things get genuinely weird—and wonderful. Sky’s Signature package, which used to cost as much as a therapist, now includes Netflix and Peacock for free. That’s right: free. It’s like ordering a burger and getting the milkshake thrown in because the cashier likes your vibe.
I’m told by a friend who “knows a guy” that Sky is also cutting prices on their Ultimate TV add-on, which includes all the sports and movies. That means you can watch grown men chase a ball and pretend to understand art-house films without taking out a second mortgage. Even better: the 2026 sale includes a price freeze for the first 18 months. That’s 18 months of not wondering if your bill will suddenly double because you sneezed near the contract.
Hidden Gems and Weird Exceptions
Now, a caveat from your friendly neighborhood cynic: the sale applies mostly to new customers. If you’re an existing Sky user, you might have to threaten to leave to get the deal (pro tip: say you’re moving to a competitor called “Void,” which is definitely a real company). But even then, loyal customers can haggle—I once got a free Sky Q box by pretending I was “very, very sad” on the phone.
Best ever Sky Q price makes Sky TV more affordable, but there's a catch
Surprising fact number two: Sky’s customer retention team actually has a secret budget for chocolate and tea. I’m not kidding. A whistleblower (okay, a Reddit user) claimed that if you stay on hold long enough, they offer you tokens for free hot drinks. Bargain hunters, take note.