Levis Jeans Beyonceacute Ad An Iconic Fashion Collaboration
Under the watch of global chief marketing officer kenny mitchell, who joined levi’s from snap in 2023, the beyoncé collaboration has been pushing up the jean giant’s sales. The campaign draws on both levi’s rich heritage and beyoncé’s cultural influence, merging classic styles with a modern twist. The music featured in the 2024 levi’s commercial is iconic in its own way:
Beyonce and Levi's Recreate Iconic 'Launderette' Commercial
Levi's is teasing a new collaboration with beyoncé, announcing a new chapter for the iconic denim brand. This chapter reinterprets iconic denim moments, blending levi's® heritage with beyoncé's artistic vision. Fans can shop the full.
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This strategic collaboration doesn’t merely showcase stylish denim ensembles — it fundamentally shifts how women’s perspectives are valued in fashion marketing and cultural.
The song you hear in the ad is called “levii’s jeans,” a collaboration between beyoncé and post malone. Through the 1985 launderette ad, they repositioned the levi’s brand as a cultural symbol for this new man, again gaining cultural relevance to a new generation of stylish young. This collaboration follows the release of beyoncé’s. “you call me pretty little thing and i love to turn him on, boy, i’ll let you be my levi jeans, so you can hug that ass all day long,” beyoncé sang on the album’s “levii’s jeans”.
Levi’s® isn’t just selling jeans — it’s offering a statement of identity, a cultural artifact, and a platform for female empowerment. In aligning with beyoncé, the brand reaffirms. The first film — inspired by “launderette,” the 1985 ad that famously reignited “i heard it through the grapevine” on the billboard charts — places beyoncé center stage and celebrates the levi’s® brand’s heritage as a. The announcement comes on the heels of beyoncé’s hit track ‘levii’s jeans’ from her critically acclaimed album ‘cowboy carter,’ which explores and redefines.
Levis jeans teaser ad by Sanghita Debnath on Dribbble
Beyoncé just dropped a new video and fans are convinced there are may be an easter eggs for another major collab.
Beyoncé’s latest collaboration with levi’s, titled reiimagine, is more than just a nod to the past—it's a reworking of one of the most iconic denim campaigns of the 20th century with a modern, glamorous twist. Beyoncé is showing off her curves while rocking denim shorts and promoting the latest chapter of her collaboration with levi's jeans. Levi’s has announced an exciting new global campaign featuring none other than beyoncé, marking a powerful collaboration between the iconic denim brand and the global. See what all the buzz is about here.
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Beyonce and Levi's Recreate Iconic 'Launderette' Commercial
