Your best marketing is word of mouth, which sounds vague but is actually magical. Go to local business mixers, but don’t be the person who hands out brochures like a robot. Just talk to people. Ask caterers, florists, and venue owners what their biggest headache is. Listen. If you can solve it, you’re hired.
I met my first big client at a coffee shop. She was crying over her phone because her venue cancelled. I offered her a tissue and my card. Two weeks later, I planned her garden party. Being helpful is way cheaper than ads.
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Price Your Services Like You’re Serious (Even If You’re Not)
Don’t charge $50 for planning a wedding. That’s insulting to you and suspicious to them. Look at what others charge in your area, then add a little for your unique sweat. You can offer packages like “I’ll just call vendors” for $1,000 or “I will hold your hand during the floral crisis” for $5,000.
Start with a flat fee if you’re nervous. Percentage-based pricing can get weird fast. Imagine telling a bride her bouquet costs extra? No, thanks.