The thing is, period costs can make or break a business. If a company can't manage its period costs effectively, it might end up in financial trouble. On the other hand, if a business can keep its period costs under control, it can boost its profitability and stay ahead of the competition.
For instance, imagine a coffee shop that spends too much on rent and employees' salaries. If it can't balance its period costs with its revenue, it might struggle to stay afloat. But, if it can find ways to reduce its period costs, like renegotiating the rent or optimizing its staffing, it can increase its profits and expand its business.