Once you’re in the new or existing account, click “Add single location” (unless you have ten new stores—then you’re a genius and need a spreadsheet). Now, Google will ask for the basics: business name, category, address, phone number, and website. Use the exact same business name as your first location, but you can add “(Downtown)” or “(Eastside)” in parentheses if you want to be fancy. It helps customers not confuse your two amazing places.
Pro tip: If your business is a chain, like “Greg’s Gourmet Donuts,” you must use the same name everywhere. No “Greg’s Donuts 2: Electric Boogaloo.” Google will smite you with a duplicate listing penalty, and that’s a headache nobody wants.
Enter your new address exactly as it exists in the real world—including the zip code, which is like the secret handshake of postal workers. Double-check it. Done? Good. Click “Next.”
