So how much of Prime does KSI own? Not a controlling stake, but enough to buy a small island. And more importantly, he owns the perception of Prime. That’s the real currency. When your face is on 50 million bottles, the legal percentage almost feels secondary.
Prime Hydration News, Flavors & Logan Paul Updates | Dexerto - Page 7
Here’s the irony: people love to dunk on KSI and Logan for being “sellouts.” But if you launched a drink brand at 0% ownership and clawed your way to 20% through sheer internet chaos, you’d be proud too. I’d be bragging about it between bites of avocado toast.
Does KSI control Prime? No. Does he influence it? Absolutely. And in the influencer economy, influence is often worth more than equity. Plus, he still gets a massive check every quarter—enough to fund his boxing matches, Minecraft servers, and that weird lion sculpture he bought last year. You know the one.
The Final Sip
Next time you grab a Prime bottle from the fridge, take a second to look at the fine print. You won’t see KSI’s name on the ingredient list, but his DNA is in every splash. He owns a fifth of the ship, but he’s steering the hype. And honestly? For a guy who got famous for roasting FIFA players, that’s a pretty wild flex.
So, to answer Dave’s original question: KSI owns enough of Prime to never have to worry about rent again—but not enough to fire Logan Paul in a boardroom showdown. Which, let’s face it, would be peak internet drama. Until that day comes, just enjoy your lemon-lime and remember: behind every viral drink, there’s a contract longer than a copyright strike.
