Today, Ferguson’s income is a beautifully diversified portfolio. She earns from published novels (the Her Heart for a Compass series), podcast hosting, and even a children’s book about a helicopter named Budgie. Yes, really—the ’80s icon is still selling nostalgia to Gen X parents.
Add in her role as a brand ambassador for Weight Watchers (reportedly worth $1 million a year) and her appearances on shows like The Real Housewives of Melbourne. She also earns rent from tenants at the Royal Lodge, which she and Andrew still share.
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Her most recent trick? Becoming a TikTok sensation with her daughter Princess Eugenie. The duo’s lighthearted dance videos have racked up millions of views—perfect for a generation that loves ironic royal content.
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Did you know Sarah once worked as a director of a publishing company before marrying Andrew? Or that she wrote a historical romance novella under the pseudonym “Anonymous”? Her 2026 book A Most Intriguing Lady even hit the Sunday Times bestseller list.
Fun tip: When asked about her spending, she once said, “I live by the motto: If you can’t afford it, don’t buy it.” That from a woman who wore a tiara to a polo match. Lesson learned: Even duchesses learn the hard way.
