Here’s the funny part. The Wiggles don’t make their real money from sold-out shows. They make it from stuff.
Wollongong farewells original Wiggles | Illawarra Mercury | Wollongong, NSW
T-shirts. Plush toys. DVDs. Bedding. Toothbrushes. Yes, toothbrushes with Wiggles on them.
Economists call it “brand extension.” We call it “selling your kid a $15 plastic fruit salad.”
Each Wiggle gets a cut from these sales. So when you buy that Emma bow for your niece, you’re literally putting a dollar in Emma’s pocket.
