Here’s the punchline: a rough net worth for First Defence as a brand is £10-15 million in annual sales. That’s just the UK market. Not bad for a glorified booger catcher.
FlexScreen Net Worth Shark Tank Update 2026
Why so specific? Because Boots and Superdrug sell it like hotcakes. Every winter, sales spike by 400%. It’s the season of sniffles and sudden cash flow.
Imagine the company’s CEO walking into a meeting. “Team, we made £10 million last year. All from nose jelly.” That’s a boardroom I want to visit.
The Olympic Athlete Connection
First Defence sponsors Team GB athletes. Seriously. Runners and swimmers literally spray this into their noses before events. They are optimizing their snot production for gold medals.
That fact alone adds a weird prestige to the brand. It’s not just for sick people. It’s for peak-performance sniffers. Net worth just went up in your mind, right?
Funny detail: One athlete said it makes their nose feel “tingly and clean like a fresh email inbox.” Weird, but we get it.
