Beyonceacutes Iconic Levi Jeans Commercial A Pop Culture Phenomenon
Levi’s is looking to reaffirm its place in pop culture with the launch of “reiimagine,” a new campaign featuring g beyoncé following the release of her track “levi’s jeans” from the. Beyonce walks into the dive bar rocking a bedazzled denim jacket, matching levi's jeans, and statement earrings. In the clip, the cowboy carter creator recreates the brand's iconic 1985 launderette commercial, referencing the original featuring model nick kamen in his underwear.
Beyonce WOWS in New Levi's Commercial as HUGE Partnership is Unveiled
Directed by melina matsoukas, the campaign reimagines iconic levi's looks and ads, starting with a modern twist on the classic 1985 launderette commercial starring nick. Levi’s and beyoncé team up on another ad in the denim brand’s new “reiimagine” series recreating iconic ads. This is beyonce's modern take on levi's 1991 pool hall ad, where a young man gambles his jeans on a game of pool.
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In the new campaign, titled.
“i am honored to work with levi’s to create quintessential american iconography.” the campaign’s centerpiece is a modern take on levi’s iconic 1985 laundromat commercial. Her short platinum blonde hair is styled into voluminous curls,. It’s a bold move to align a pop icon like beyoncé with levi’s® and reinterpret their iconic advertisements, most notably the unforgettable 1985 “launderette” commercial. After weeks of teasing a collaboration, levi's has finally launched the first ad for its collaboration with pop superstar beyoncé, featuring her song levii's jeans.
Her first levi’s collab dropped on sept. Beyoncé and levi’s have unveiled the third instalment of the successful ‘reiimagine’ campaign, this time taking inspiration from a popular 1980s commercial from the jeans brand. This time it is set to beyonce’s song “levi jeans”, featuring post malone. The singer shared the advert to her fans on instagram on monday (24 february), with the caption:.
Beyonce WOWS in New Levi's Commercial as HUGE Partnership is Unveiled
This collaboration reaffirms levi’s enduring influence at the heart of modern culture, driven by one of today’s most influential cultural icons.
Beyonce WOWS in New Levi's Commercial as HUGE Partnership is Unveiled
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