Timing is everything. Weekday afternoons (think Tuesday or Wednesday around 2 PM) are surprisingly quiet, giving you space to browse without the weekend rush. Saturday is a total vibe, but expect queues.
Dress comfortably. You’ll likely want to try things on. The fitting rooms are private and well-lit, so don’t be shy—take a few options in. The staff will even do a “fit check” for you if you ask.
How Jacqueline Gold made Ann Summers a respectable brand - BBC News
Bring a student ID. Ann Summers often runs a 10% student discount on full-priced items. Also, check their website for “Love Week” events—they frequently host in-store talks on sexual wellness that are refreshingly educational.
The Unspoken Rules
No one is judging you. That’s the golden rule. Whether you’re buying a silky chemise or a novelty inflatable unicorn, the atmosphere is one of pure acceptance. It’s a safe space for exploring your own desires.
And yes, you can absolutely buy the ‘Crown Jewels’ edible underwear as a joke. The staff have seen it all and will probably laugh along with you. That’s the beauty of this place—it brings out the playful side in everyone.
